Mobile is major.
These days, we don't go anywhere without our mobile phones. We're glued to our handsets and your consumers are no exception. Now you can connect with them wherever they are, day or night, all while enhancing your current marketing efforts. Print. Broadcast. Online. Outdoor. Radio. Visual merchandising. Anything. Everything.
The mobile market.
Mobile Messaging (SMS/MMS) is the oldest and largest delivery mechanism for mobile marketing messages (*1).
U.S. - 285 million mobile subscribers at the end of 2009 (*2)
U.K. - 75 million mobile subscribers at the end of 2009 (*3)
Canada - 22.8 million mobile subscribers at the end of 2009 (*4)
The graph on the right displays that mobile messaging has 3-4x the consumer reach of any other mobile marketing tactic
(*5).
Why mobile now?
Mobile marketing is set to reach dominant penetration levels faster than any medium before it,
thanks to an existing installed base of cell phones (80 percent of the population) rapidly being
exchanged for smart phones (currently about 31 percent of the population and growing) (*6).
- 87% of all US adults have a mobile phone
- 93% of adults under 50 have mobile phones
- 90% US adults are using at least one mobile device today
- According to the GSM Association, four phones are sold for every PC that is sold
- 50% of all phone connections in Canada are now wireless.
By the end of 2009, 234 million Americans age 13 or older were using a mobile device (*7). Their usage patterns compare closely to those of computer users noted below:
| Ways the Internet Was Used in the past 30 Days |
On a Computer |
On a Mobile Phone |
| Send/Receive E-mail |
65.4% |
58.0% |
| Pay Bills |
35.2% |
40.0% |
| Social Networking (MySpace, Facebook) |
20.5% |
45.0% |
| Banking, Get Financial Information/Services |
19.0% |
46.0% |
| Sent or Received Instant Messages |
< 19.0% |
62.0% |
Why MMS?
MMS (Multimedia Message Service) is the next generation of messaging, which takes texting to the next level enabling nearly unlimited text, images, video, or audio to be inserted into text messages.
MMS campaigns get 2-3x the response rate than that of standard text only. More than 24.2 billion MMS messages were reported for the last half of 2009 -- that’s more than double the number from the previous year, when only 9.3 billion were reported.
Video/MMS.
- Ad-funded MMS Revenues to Hit $87M by 2014 (*8)
- Nearly 3/4 have mobile messaging plans
- 2 billion mobile messages sent/day in U.S (107% increase over last year)
- 200mm U.S. consumers with video-enabled phones
- 5 billion messages per day at the end of 2009
- More than 24.2 billion MMS messages were reported for the last half of 2009. That’s more than double the number from the previous year, when only 9.3 billion were reported for the last half of 2008
- During the 2009 calendar year, there were more than 1.5 trillion text messages reported on carriers’ networks
- MMS Volume is growing faster than SMS today (250% year over growth!)
- With MMS, you can include 5-10x the # of characters of a text message.
Mobile vs. traditional marketing metrics.
Still not convinced? Consider this:
1) You’ll get a strong ROI
Our clients routinely see 95%+ open rates for mobile video marketing campaigns and up to 30% click-through rates. These metrics are so high because mobile is direct, personal and delivered to customers who have already opted in.
2) It’s way more effective than email
80% of U.S. mobile phone subscribers can be reached via a mobile messaging campaign versus only 20% via an email campaign delivered to smartphone customers (those who have email on their mobile devices.) With the amount of spam being sent to people’s email addresses, you’re fighting an uphill battle against clutter, while potentially harming your brand.
- Average response rate for mobile messaging = 12%
(vs 2% for traditional marketing)
- Click-through rate for mobile messaging = 3% - 5%
(vs 0.2% for email and 0.5% for banner ads)
Mogreet has a robust and scalable tecgnology platform that can deliver on your mobile marketing needs, while keeping things easy and affordable for your business. Find out more about What We Offer and Contact Us today.
