Mogreet Unveils Its Mocast Rich Media, Social and Mobile Ad Monetization Platform for Broadcasters at 2011 Radio Show

LOS ANGELES and CHICAGO, Sept. 15, 2011 /PRNewswire/ -- After working for more than a year with the top radio broadcasters and local and national advertisers, Mogreet is releasing its new Mocast Broadcast Platform designed to grow radio listening audiences and most importantly, take advantage of the hyper-growth in local and national mobile advertising.

"We hear consistently from broadcast executives who are struggling to capture the shift of media dollars into mobile and are concerned about maintaining listeners among the increasingly crowded media landscape," explained James Citron, CEO Mogreet. "The platform we built helps to transition radio stations beyond their early mobile efforts of simple text messaging and iPhone applications, to today's era of mobile, where listeners expect to communicate through video and audio and engage in a real-time conversation with their favorite radio personalities and their friends via mobile and social media."

Some of the features in the Mocast Broadcast Platform include:

• Automated breaking news and multimedia content delivery (video, pictures, songs) via API, RSS and MRSS
• Full track song and podcast delivery to any mobile device in the U.S.
• Support for multiple mobile advertising formats, including pre- and post-roll video, images, text, and audio ads
• SaaS contesting and sweepstakes features
• Integrated handset detection capabilities enabling custom programming and app downloads by handset type
• Daily deals and rich media mobile coupons
• Mobile and social sharing features to drive audience growth and amplify advertiser messaging
• Real-time analytics and ROI reporting for advertisers and station executives

Citron added, "Advertisers want to take advantage of the reach of radio, but need to have the capability to connect with this audience through mobile and social media, which broadcasters can now offer through the Mocast platform. It's exciting to see our customers and their advertisers succeeding in the market, and we look forward to helping many more grow their mobile business in the coming years ahead."

Mogreet's broadcast partners who helped influence the development of Mocast's features, include Cox/CMG Digital, EntraVision, Emmis, Meredith, and South Central Media, among others.

Mogreet encourages attendees of the 2011 NAB and RAB Radio Show to attend their Info Session on Friday, September 16 at 9:00 a.m. in Hyatt Ballroom A. In this session, Mogreet will discuss the opportunities for broadcasters and radio stations to make money with mobile, including live case studies, advertiser profiling, and how-to concepts that attendees can take back to their stations and use immediately.

Please contact mogreet@globalresultspr.com if you'd like to schedule an in-person meeting at the 2011 NAB and RAB Radio Show.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contact:
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
©2011 PR Newswire. All Rights Reserved.

Mogreet Selected by AlwaysOn as AlwaysOn Global 250 Winner
Recognized for Creating Technology Innovations for the Global Silicon Valley

Los Angeles, July 13, 2011 - Mogreet, the premier video-based mobile marketing platform provider, today announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Mogreet was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Mogreet and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s ninth annual Innovation Summit at Santa Clara University on July 28th, 2011, at the Louis B. Mayer Theatre at Santa Clara University in Santa Clara, CA.

This two-day executive gathering that highlights the significant economic, political, and commercial trends affecting the global technology industries. Innovation Summit’s goal is to identify the most promising entrepreneurial opportunities and investments in the global tech industry.

“This year’s AlwaysOn Global 250 are companies driven by the biggest mega-trends, including the accelerating growth of mobile users, cloud computing, and SaaS offerings, globalization, and the socialization of commerce and basically everything online,” says Tony Perkins, founder and editor of AlwaysOn. “This year’s winners clearly represent some of the highest-growth opportunities we’ve seen in the private company marketplace in the history of the global Silicon Valley.”

The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list.

Mogreet serves companies, from large, Fortune 500 brands, to smaller businesses, to help them engage with their customers through mobile devices through rich media. Mogreet’s open API-driven messaging platform delivers video, pictures, audio and text messages to nearly every mobile device worldwide. Founded in 2006, Mogreet is the leading mobile video delivery platform in the U.S. today and delivers over 70 percent of all MMS messages sent by marketers in the country.

“It’s an honor for Mogreet to be recognized by AlwaysOn and its worldwide selection team as a global technology leader, an innovator, and a one of the top 250 private companies in the world poised for significant long-term growth and commercial success,” said James Citron, CEO, Mogreet. “We are proud to be included among this elite group of companies that have built scalable businesses with mobile at their core, and we have seen tremendous growth as the proliferation of mobile devices creates extraordinary new market opportunities. We look forward to engaging with other industry leaders at the AlwaysOn Summit later this month.”

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2011-AlwaysOn-Global-250

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Innovation Summit, OnMedia, OnHollywood, Venture Summit Mid-Atlantic / IMPACT 2011, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Media Contacts:
Lora Friedrichsen / Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
mogreet@globalresultspr.com

Mogreet Q1 2011 Mobile Marketing Analytics Report Reveals Fragmentation Across Mobile Handsets
Verizon Wireless Subscribers Viewed the Most Mobile Video Messages

Los Angeles, June 1, 2011 - Mogreet, the premier video-based mobile marketing platform provider, today released its Q1 2011 mobile marketing analytics report, which reveals consumer behavior patterns for mobile marketing campaigns that integrated mobile video messages on Mogreet’s mobile messaging platform during the quarter. These findings are significant for brands and advertisers in planning how to best leverage messaging in their mobile marketing campaigns.

Mobile video messaging views by mobile carrier:
• - Verizon Wireless - 44.0%
• - AT&T - 34.6%
• - Sprint - 9.7%
• - T-Mobile - 5.8%
• - Cricket (Leap Wireless) - 1.4%
Mobile video messaging views by handset type:
• - Apple iPhone - 5.4%
• - LG enV 3 - 4.4%
• - LG enV Touch - 3.3%
• - Samsung Intensity - 3.3%
• - LG Cosmos - 2.7%
Mobile video messaging views – top 5 U.S. regions:
• - Atlanta and suburbs
• - Phoenix area
• - South Carolina
• - Central Indiana
• - Eastern Ohio(Akron)

“While the adoption rate of Smartphones is increasing, our research shows that consumers still view mobile video across a variety of different handsets, with only 29% of mobile video messages being viewed by the top 10 handsets in the last quarter,” said James Citron, CEO, Mogreet. “Mobile web and applications are great tools for consumer engagement, yet lack the broad reach that MMS provides. With MMS, brand marketers can deliver rich media to more than 93% of U.S. mobile consumers regardless of if they have a Smartphone or a feature phone.”

Mogreet’s messaging platform enables the seamless delivery of video, text, picture and audio messages to all mobile phones in North America. It is a cross-carrier solution that can deliver mobile video to more than 290 million mobile subscribers in the U.S. and more than 2 billion consumers globally across more than 175 countries.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contacts:
Lora Friedrichsen / Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
mogreet@globalresultspr.com

Mogreet and Grooveshark Partner to Create "Virtual DJ" Mobile Campaign for Corona Light's Beach Getaway Campaign
Corona Light's Campaign is First to Deliver Real-Time, Interactive Participation Among Mass Audience - Exclusively Through Mobile

Los Angeles, May 26, 2011 - Mogreet, the world’s premier mobile video marketing company, today announced the launch of an innovative mobile partnership with Grooveshark, an internationally available online music streaming service and music recommendation web application, to deliver an innovative mobile campaign for Corona Light’s Beach Getaway promotion.

The Corona Light-exclusive mobile platform, DJ to Getaway by Corona Light, invites consumers to become “virtual DJs” and host their own exclusive parties, where they can invite their friends and family to engage in real-time song selection using mobile devices. Any consumer can register to host a party by signing up at www.djtogetaway.com. Once registered, the party host is assigned a unique mobile keyword to be used exclusively for their individual party by mobile platform provider, Mogreet. The host’s friends are then able to opt-in to join the party, simply by texting the host’s keyword to the short code 94444 or by tweeting it by replying to @djtogetaway on Twitter. After a short welcome message from Corona Light and Grooveshark, partiers can text in or tweet song requests by song title and artists to add them to the party playlist. Grooveshark is partnering with Corona Light to support the program by providing its music library services for registered parties.

“Corona Light is the first brand to create a virtual event that can be customized and engaged by a mass audience through an interactive function, such as building a music playlist, from information gathered using only mobile devices and Twitter,” said John Ashenden, Creative Director and VP of Product for Grooveshark.

In addition to receiving music requests, party hosts can monitor their party through the use of host-only features, which are accessed directly from the website or through their mobile phones. These features include skipping a song they don’t like or blocking mobile numbers that repeatedly request the same songs or songs that the host does not want to play. These features and Grooveshark’s music service leverage Mogreet’s mobile messaging platform, which delivers text, video, picture, and audio content to virtually any mobile phone and any wireless carrier, and provides the largest SMS/MMS reach on the mobile world. Grooveshark and Mogreet began their partnership after Grooveshark was approached by Corona Light’s media agency of record, Horizon Media, to support the DJ to Getaway program by providing its music library services for registered parties via text messaging and social media.

“It was the perfect fit for Corona Light to kick off the summer and its Beach Getaway promotion. Corona Light is social and innovative with music as part of its DNA, and it can now be a part of the summer party scene in more ways than one,” said Taylor Valentine, VP, Social Media, Horizon Media. “Leveraging Twitter and SMS to build a collaborative music playlist puts the social in social party scene.”

Corona’s DJ to Getaway by Corona Light platform is part of the current Corona Light Beach Getaway promotion and will run from May 24th – July 4th, 2011. The DJ to Getaway Twitter page is www.twitter.com/djtogetaway. Grooveshark will be advertising the events on their website, www.grooveshark.com.

“The DJ to Getaway by Corona Light campaign is a great example of integrating mobile and digital media, through a campaign that leverages the personal nature of the mobile medium,” said James Citron, CEO, Mogreet. “It’s exciting to be working with one of the music industry’s leaders, as well as one of the biggest brands in beer, and we are thrilled that we can provide an immediate bridge between consumer song requests and Grooveshark’s music service to fuel thousands of fun parties across the country.”

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

About Grooveshark

Grooveshark was incepted in 2006 with the sole mission of providing a digital music environment to help bridge the growing gaps between artists, consumers, and those in between who distribute, market, and promote music. At present, Grooveshark is the most inclusive and fully-featured on-demand music service on the Web. With an unmatched catalog, millions of users flock to the site to listen to their favorite artists as well as discover music and share tracks with friends. Listening to any song instantly, creating playlists to return to later, and quick access to one's favorite songs are ever the fundamentals of Grooveshark's offering.

Media Contacts:
Lora Friedrichsen / Valerie Christopherson
Mogreet
Global Results Communications (GRC)
+1 949-608-0276
mogreet@globalresultspr.com

Mogreet Launches Post-to-Facebook Service in its Mobile Video Marketing Platform
New Facebook Connect Integration Delivers One-Click Sharing of Video Content on Facebook

Los Angeles, April 13, 2011 - Mogreet, a leader in video-based mobile marketing, announced a new social media component integrated into its proprietary mobile marketing platform. Leveraging Facebook Connect, consumers who receive a video from a Mogreet advertiser can share the content to their Facebook newsfeed with one-click.

The Post-to-Facebook feature allows advertisers' mobile content to go viral using the powerful reach of Facebook, which has over 200 million mobile users, each of which has an average of 130 friends. Mogreet is the first platform to create a solution that deeply integrates mobile with social deliver this functionality and is making the solution available to all its existing and new clients.

One of the strongest responses a marketer can receive is when a person receives a message and shares it with a friend, said James Citron, CEO of Mogreet. Now, imagine the opportunity for an advertiser to both reach their target consumer anytime, anywhere on mobile and have that message instantly shared to one's closest few hundred friends? It creates an unparalleled increase in reach and response for any mobile marketer.

Consumers' prolific use of their mobile devices to check and update social media sites such as Facebook creates the perfect vehicle to extend advertisers’ messages. In addition to mobile opt-ins, Mogreet is able to track the number of postings to Facebook, as well as the number of views of the video. This kind of information is powerful and essential to mobile marketers.

Today, Facebook access and mobile devices go hand-in-hand, and are very personal in nature, Citron continues. By using our Post-to-Facebook feature, marketers can reach their consumers and grow interest in their products and services based on the recommendation of a friend, rather than the advertiser directly. You don’t get much more powerful than that.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery and monetization of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contacts:
Lora Friedrichsen / Valerie Christopherson
Mogreet
Global Results Communications (GRC)
+1 949-608-0276
mogreet@globalresultspr.com

CTIA Shows Select Mogreet for Mobile Marketing Platform
Event Attendees to Receive Show-Related Texts, Pictures and Video Messages on Mobile Devices

WASHINGTON, D.C. - March17, 2011 - International CTIA WIRELESS® 2011 today announced the launch of an innovative mobile marketing program to provide event information, news and alerts to show attendees' mobile devices. Powered by Mogreet, a leader in video-based mobile marketing, this program marks the first time CTIA will promote its events and deliver news and information to subscribers through texts, pictures and video messages. International CTIA WIRELESS will take place March 22 - 24 at the Orange County Convention Center in Orlando, Florida. Pre-conference seminars begin March 21.

By texting the keyword CTIA to short code 21534, consumers will receive text, picture and video content on their mobile devices for CTIA’s next three events – International CTIA WIRELESS 2011 in Orlando, CTIA ENTERPRISE & APPLICATIONS 2011 in San Diego and International CTIA WIRELESS 2012 in New Orleans.

Since mobile marketing is one of the fastest growing segments in our industry, CTIA is offering relevant mobile content to our customers and incorporating it our event marketing strategy and programs, said Jeff Simmons, CTIA director of Technology Programs. The mobile channel represents a huge opportunity for brands, businesses, media companies and the financial services sector to increase revenues and interact with their target markets.

Marketers are now starting to realize the mobile channel's importance and value in direct marketing efforts. Mogreet's mobile marketing platform delivers video, picture, audio and text content to nearly every mobile device on virtually every wireless carrier, reaching 1 billion consumers globally, the largest mobile reach in the world.

Companies in the mobile industry are sometimes the last to leverage mobile themselves, but CTIA is leading the industry by using the power of mobile video marketing to engage and create a one-to-one relationship with its constituents, said James Citron, Mogreet's CEO. We look forward to working with CTIA over the next year to build their mobile database, deliver exciting and relevant content to their customers, and demonstrate the value of mobile video marketing among CTIA’s member companies and leading organizations in the industry.

International CTIA WIRELESS 2011 attendees will learn more about mobile marketing opportunities during the Mobile Marketing & Promotion seminar on March 21 from 9:00 a.m. - 5:30 p.m. EST. Speakers representing wireless carriers, ad agencies, brands and media organizations will share case studies, technology tips and strategies to connect with consumers via mobile. The program will also feature a keynote address by Alex Hall, president of the Americas for TigerSpike, who will discuss consumer behavior and share best practices gained while working with major brands such as NBC, Pepsi, Johnson & Johnson and Heineken. Panels will include speakers from AT&T, Compete, Converseon, Dada, Dial Plus, Digitas, Denuo, GEM Strategy, Grapple Mobile, Haneke Design, Microsoft, Mogreet, Playphone, PureBros, TIM w.e., Turner Networks and WAU Movil. For more information on the Mobile Marketing & Promotion pre-conference event, please visit: http://www.ctiawireless.com/events/eventdetails.cfm/1240.

Online press registration for International CTIA WIRELESS 2011 is open now through March 18, visit: www.ctiashow.com/pressreg.

Follow CTIA Shows on Facebook: www.facebook.com/CTIAShow
LinkedIn: bit.ly/CTIAShowLinkedIn
Twitter: twitter.com/CTIAShow (#CTIAW11)

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery and monetization of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

About CTIA Shows

CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® 2011 takes place March 22-24 at the Orange County Convention Center in Orlando, Florida. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place October 11-13 at the San Diego Convention Center in San Diego, California. Visit www.ctiashow.com.

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and produces the industry’s leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

Media Contacts:
Cheryl Delgreco
Media Strategies for CTIA Shows
cdelgreco@msipr.com
617-723-4004

Liora Bram
Media Strategies for CTIA Shows
lbram@msipr.com
617-202-9854

Lora Friedrichsen / Valerie Christopherson
Mogreet
Global Results Communications (GRC)
+1 949-608-0276
mogreet@globalresultspr.com

Mogreet Names Tara Zanecki Vice President of Marketing and Client Services
Leading Mobile Video Marketing Company Expands Management Team, Adding Seasoned Technology Sales and Marketing Specialist

LOS ANGELES, Feb. 10, 2011 /PRNewswire/ -- Mogreet, the world's premier video-based mobile marketing company, is pleased to announce Tara Zanecki has joined Mogreet as the new Vice President of Marketing and Client Services. In her new role with Mogreet, Zanecki, who has more than 15 years of sales and marketing experience in technology, will oversee global marketing strategies and manage client relationships for the company as it continues to expand in the mobile marketing and advertising industry.

"Tara's impressive sales and marketing background, leadership experience, and expertise in today's very competitive and rapidly evolving market made her a clear choice to join our executive team," said James Citron, Co-Founder and CEO of Mogreet. "Her breadth of experience in generating new business and growing brands, as well as managing accounts from small businesses to Fortune 500 clients, will be of tremendous benefit to Mogreet as we expand our core offering and strengthen our value to our customers."

Zanecki joins Mogreet most recently from Obscura Digital in San Francisco, where she managed sales and marketing for the company's innovative retail installations for Fortune 500 clients, including Visa, Kodak, and Air Jordan. Her expertise includes traditional, new media and database marketing, mobile technologies, CRM, retail commerce platforms, online sales and the development and execution of revenue-generating initiatives.

"Mogreet's leadership position in the burgeoning mobile marketing industry, their solid platform, innovative solutions, and their ability to transform the mobile marketing industry as a whole, were top considerations in joining the Mogreet team," said Zanecki. "As mobile video goes mainstream and companies worldwide recognize the importance of it in their marketing strategies, our client services team will be poised to drive success and maximize our clients' return on investment."

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery and monetization of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 1 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California.

Media Contacts:
Mogreet:
Jesse Wilson / Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
mogreet@globalresultspr.com

Mogreet and CBS Atlanta Partner to Launch MMS Mobile Video Weather and News Alerts
Mogreet’s Mobile Messaging Platform Delivers Breaking Alerts Directly to Subscribers’ Mobile Devices

Los Angeles, January 17, 2011 - Mogreet, the world’s premier video-based marketing company, today announced the launch of an innovative mobile video program for WGCL-TV, CBS Atlanta, a Meredith Corporation Station, which delivers video news and weather alerts directly to consumers’ mobile devices.

CBS Atlanta viewers can subscribe to the service by simply texting the keyword “NEWS” or “WEATHER” to 21534 and they will receive video updates from their favorite CBS Atlanta news and weather anchors and reporters as soon as they are created.

“Our viewers use their mobile devices as a companion for news and weather, and with this service, we are able to push content directly to consumers on their device, so they can receive the information they want instantly, without using their mobile browser to search for it, whether they live in the metro Atlanta area or anywhere in the country,” said Steve Schwaid, Vice President of Digital Content for Meredith Local Media, and Director of News and Digital Content for CBS Atlanta. “We’re a media company that reaches consumers through pictures, video, and audio, and we wanted to bring the same rich-media, broadcast television experience to consumers on their mobile phone. Mogreet’s platform is guaranteed to best reach our customers anytime, anywhere, in a way that is both engaging and relevant.”

CBS Atlanta’s video service leverages Mogreet’s Multimedia Messaging (MMS) platform, which delivers video, picture, and audio content to virtually any mobile phone and any wireless carrier, and provides the largest MMS reach in the mobile world. By leveraging MMS, brands can reach 90 percent of mobile phone subscribers, because neither a smartphone, nor a data plan, is required to view multimedia content. This is significant, because only 23 percent of mobile phones today are smartphones, whereas nearly every phone shipped in the past three years in the U.S. comes pre-loaded with MMS capabilities integrated into the device. Furthermore, wireless carriers bundle text, picture, and video messages into the same rate plan, which means MMS messages don’t cost any more to send or receive – yet they deliver much more engagement and generate more excitement among consumers.

“CBS Atlanta is at the forefront of the media industry, in delivering ground-breaking mobile video content to their viewers,” said James Citron, CEO, Mogreet. “Broadcasters are rapidly embracing mobile video as a way to captivate their audience, because it engages with consumers in a way that is similar to watching television, but has ubiquitous reach. Using MMS gives CBS Atlanta a competitive advantage because it provides an entertaining and engaging experience for their audience, as well as a proven vehicle for mobile monetization through the insertion of video ads.

About Mogreet

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

Media Contacts:
Lora Friedrichsen / Valerie Christopherson
Global Results Communications (GRC) for Mogreet
+1 949-608-0276
mogreet@globalresultspr.com