Mogreet’s Mobile Marketing Solutions Bring Rich Media, Social and Mobile Ad Monetization to Hispanic Audiences

Mogreet Mobile Campaigns Dominate the U.S. Market with Top Spanish-Language Broadcast and Media Companies

LOS ANGELES, MARCH 19, 2012– (BUSINESS WIRE)-- Known as the world’s leading mobile video marketing platform, Mogreet is now cementing its place in the industry as the leading mobile messaging solution for Hispanic audiences.

Broadcasters and media companies, including Entravision Communications and impreMedia are among the growing roster of companies that are shifting their marketing and advertising investments from traditional channels to mobile. The Hispanic segment, in particular, offers significant opportunity for marketers, as research suggests that U.S. Hispanics are more engaged with their mobile devices than the average U.S. population. According to ComScore M:Metrics research, 71 percent of Hispanics consume content on their mobile phone, compared with the market average of 48 percent. “Our mobile platforms are becoming an increasingly important component of our sales platform,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision Communications Corporation. “We made a number of investments in our mobile capabilities during 2011, and the fourth quarter 2011 was our best mobile quarter ever, with mobile revenues more than doubling during the fourth quarter 2011 compared to the fourth quarter 2010.” “Our platform is designed to grow broadcast and media audiences and most importantly, help radio and television stations, and media companies, take advantage of the hyper-growth in local and national mobile advertising,” said James Citron, CEO, Mogreet. “Using our platform, broadcasters and media companies are able to monetize the mobile channel by offering their advertisers the capability to connect with consumers through mobile and social media.”

Mogreet has launched many successful mobile marketing campaigns with leading Spanish-language broadcast and media companies, including industry giant Entravision Communications Corporation. “With Mogreet’s MMS messaging platform we have the extra advantage of offering our clients and advertisers a full and robust 360 degree interactive opportunity. Along with our TV, radio, online and the addition of Multi-Media Text messages, our clients see the immediate benefits of advertising with Entravision Communications,” says Esteban Lopez Blanco, Executive Director of Digital for Entravision Communications.

• Automated breaking news and multimedia content delivery (video, pictures, songs) via API, RSS and MRSS
• Full track song and podcast delivery to any mobile device in the U.S.
• Support for multiple mobile advertising formats, including pre- and post-roll video, images, text, and audio ads
• SaaS contesting and sweepstakes features
• Integrated handset detection capabilities enabling custom programming and app downloads by handset type
• Daily deals and rich media mobile coupons
• Mobile and social sharing features to drive audience growth and amplify advertiser messaging
• Real-time analytics and ROI reporting for advertisers

Mogreet’s platform is a cross-carrier solution with the ability to send messages to nearly all mobile phones in North America and Europe. Mogreet can deliver messages to a total market of 290 million+ consumers.

About Mogreet Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, broadcast and traditional media, retail, consumer products, health care and real estate. The company has raised $10 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, Spyglass Ventures and Clovehitch Partners. Mogreet is headquartered in Venice, California. http://www.mogreet.com

• Contacts
• Mogreet

• Serena Ehrlich
• 310-566-0713
• Serena.ehrlich@mogreet.com

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

LOS ANGELES, February 8, 2012– Mogreet the world’s leading mobile messaging marketing platform, today announced that it has been chosen one of the AlwaysOn’s OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Mogreet was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Mogreet and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 22st, 2012, at the Time Warner Center.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

“The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year’s digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigoration products and services,” says Tony Perkins, founder and editor of AlwaysOn. “Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

“We are honored to be recognized by AlwaysOn as a global technology leader, and an OnMedia top 100 winner,” said James Citron, CEO, Mogreet. “We are pleased to be included in this elite group of innovative companies that are driving the media and entertainment industries forward. The rise of the mobile device as the first screen has changed how media is consumed, driving a deeper connection between consumer and brand. We have seen tremendous growth in the industry as the proliferation of mobile devices is changing how content is consumed and shared, and subsequently driving huge growth in both B2B and B2C mobile marketing campaigns aimed at connecting with today’s mobile consumer. We’re excited to engage and discuss these opportunities with other industry leaders at AlwaysOn’s OnMedia NYC event later this month.”

Mogreet works together with global brands, entertainment, media and broadcast companies, to help them engage with their customers through mobile devices via rich media. With Mogreet’s platform, media companies can send consumers highly personalized and valuable content including articles, podcasts, news, songs, videos, episode previews and exclusive content, directly to consumers’ mobile devices across the standard text data network that reaches nearly every mobile device. Enhancing the mobile messaging campaign with rich content continues to increase goal acquisition and social sharing. Mogreet recently released its disruptive mobile sharing service, moShare, which enables the billions of pieces of content online to now be instantly shared via MMS to any mobile device. To join moShare’s partner ecosystem, or to try moShare, go to www.moshare.com or text SHARE to 31313. (Msg&data rates may apply.).

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet’s platform can reach 2 billion consumers globally. Mogreet is headquartered in Venice, California. http://www.mogreet.com, and http://www.moshare.com

LOS ANGELES, Jan. 23, 2012 /PRNewswire/ -- Mogreet Inc., today introduces a disruptive sharing service, moShare, which enables the billions of pieces of content shared online via social media and email to now be instantly shared to any mobile device.

As Facebook walls and email inboxes become increasingly crowded, moShare enables a more personalized sharing experience: videos, pictures, songs and articles can now be delivered directly to the text message inbox of any mobile device. Built on top of Mogreet's industry-leading rich media messaging platform, moShare ensures that any type of content can be delivered to mobile phones, regardless of wireless carrier or device type. Furthermore, moShare delivers robust analytics and tracking mechanisms for publishers which provide valuable insight into their online and mobile audiences. moShare can be integrated and live on a publisher's website or mobile application in minutes.

During a beta period with some of the world's top brands, moShare garnered an equal percentage of total sharing volume to that of Facebook and Twitter. By enabling mobile sharing across online and mobile properties, publishers have the opportunity to increase the sharing of their content by 25 percent, grow their mobile audience, and drive the highest quality of referral traffic back to their websites and applications. Consumer and market analysis have shown that the immediacy of mobile sharing, in combination with industry-high open rates, clearly create a favorable option for both consumers and marketers.

"We're very excited, because moShare is the world's most powerful sharing technology," explained James Citron, CEO of Mogreet. "Facebook and Twitter are great when a consumer wants to send a message to hundreds of acquaintances, but when publishers and brands are looking to harness the power of intimate 1:1 relationships with over 95 percent open-rates on the content being shared, moShare is their only option."

Citron continued, "In 2009, publishers had to integrate social sharing features into their websites to enable their audience to share their content socially. By implementing moShare, publishers can integrate mobile sharing into their sites and participate in the social exchange of content that is moving increasingly to mobile devices. We believe that wherever you see the Facebook Like and the Twitter button, you will begin to see the moShare button."

Consumer behavior is also evolving from broadcast sharing (e.g. one-to-many) to narrowcast sharing with a select group of family and friends. moShare maintains the integrity of personal and selective sharing by allowing users to share with small groups.

"Sharing has become a core element of our DNA," explains noted mobile industry expert Chetan Sharma. "We as consumers share billions of content objects daily, however there is an unmet need in the marketplace that can facilitate sharing from all IP devices to mobile on a 1-to-many or 1-to-1 basis in a seamless fashion. There is an opportunity for brands to further improve the virality index of their campaigns by further enabling their content to be shared on the most important device in our lives – the mobile phone."

Prior to the advent of moShare, mobile sharing was not possible due to technology barriers, including content optimization, flash conversion, mobile page rendering and the lack of ubiquitous support of thousands of mobile devices and operator networks. In building moShare, Mogreet overcame these barriers by leveraging the intellectual property and expertise gained from delivering hundreds of millions of mobile marketing messages over the last five years for many Fortune 1000 brands. In addition to Mogreet's existing partners including Fox Broadcasting, ABC Family, Red Bull, and Cox Media Group, the company plans to announce the addition of major online properties into its moShare partner ecosystem in the coming months.

To join moShare's partner ecosystem, or to try moShare, go to www.moshare.com or text SHARE to 31313. (Msg&data rates may apply.)

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. Mogreet is headquartered in Venice, California. http://www.mogreet.com

• Media Contact:
• Valerie Christopherson / Lora Friedrichsen
• Global Results Communications for Mogreet
• +1 949-608-0276
• Mogreet@globalresultspr.com

Leading Mobile Video Marketing Company Names Jesse Silver as Senior Sales Director

LOS ANGELES, Jan. 19, 2012 /PRNewswire/ -- Mogreet, the world's premier video-based mobile marketing company, is pleased to announce that Jesse Silver has joined Mogreet as Senior Sales Director. With seven years of experience in delivering market-leading mobile messaging solutions for many of the biggest brands and technology companies, Silver will be joining the sales team to expand and drive new business for the company as it continues to meet the demands of the growing mobile marketing and advertising industry.

"Mogreet has an aggressive growth strategy and we have an experienced, smart, and dedicated team that will achieve the goals we've set for the company," said James Citron, CEO of Mogreet. "In his new role, Jesse will bring his mobile industry knowledge, strong leadership skills and business acumen to foster growth in Mogreet's clientele and help them generate higher ROI on their mobile campaigns."

Prior to joining Mogreet, Silver was a Senior Account Executive for OpenMarket, a leading global mobile transaction hub and one of the leaders in messaging aggregation. At OpenMarket, Silver took a senior role in Business Development and Client Services for their new Enterprise & Strategic Accounts team. He managed a diverse customer portfolio, including healthcare, entertainment, government, and technology companies. Previously, Silver was an Account Executive for MX Telecom where he was instrumental in the growth that led to the companies' acquisition by OpenMarket.

"I believe in a customer first approach, understanding marketers' key objectives and delivering the best set of technology and strategy to accomplishing their goals," said Silver. "In joining Mogreet, I'm excited to offer mobile marketers the most robust set of rich media mobile marketing solutions, which I believe to be the next generation of mobile marketing, coupled with client services that are second to none."

Mogreet's messaging platform enables high quality delivery of mobile video, picture, audio and text messages to all mobile phones in North America. 80 percent of the commercial MMS messages are delivered in the United States are delivered via Mogreet's messaging platform.

Founded in 2006, Mogreet is the leading mobile marketing platform for the delivery of rich media to mobile devices. The company works with leading marketers in entertainment, media, retail, consumer products, health care and real estate. Currently supported in over 175 countries, Mogreet's platform can reach 2 billion consumers globally. Mogreet is headquartered in Venice, California. http://www.mogreet.com

• Media Contact:
• Lora Friedrichsen/Valerie Christopherson
• Global Results Communications (GRC) for Mogreet
• +1 949-608-0276
• Mogreet@globalresultspr.com