MoCast
Mocast was created to assist radio stations transition beyond their early mobile efforts of simple text messaging and iPhone applications to the next generation of mobile. Today’s listeners expect to communicate with video, images, and audio to engage in a real-time conversation with their favorite radio personalities along with their friends via mobile and social media.
In addition to the features that the original Mogreet messaging platform offers, some of the features of Mocast include:
- Automated breaking news and multimedia content delivery (video, pictures, songs) via API, RSS and MRSS
- Full track song and podcast delivery to any mobile device in the U.S.
- Support for multiple mobile advertising formats, including pre- and post-roll video, images, text, and audio advertising
- SaaS contesting and sweepstakes features
- Integrated handset detection capabilities enabling custom programming and app downloads by handset type
- Daily deals and rich media mobile coupons
- Mobile and social sharing features to drive audience growth and amplify advertiser messaging
Real-time analytics and ROI reporting for advertisers and station executives
Turn up the volume on your mobile marketing, gain higher tune-in ratings, and spike those ad revenues.
Mogreet's broadcast partners, who helped influence the development of Mocast's features, include Cox/CMG Digital, EntraVision, Emmis, and South Central Media, among others.
